About Wayfare

Our Journey Begins

At Wayfare Culture, we believe in the power of travel to inspire, enrich, and transform lives. Our journey is one of passion, dedication, and a relentless pursuit of providing discerning traveler's with premium luggage and accessories that elevate their adventures.

1985

LEEROY AGENCIES IS BORN
With Leigh Levieux, one of our founding team members, who collected and shared beautiful pieces of luggage that she uncovered during her many trips around the world.
1988

LEEROY AGENCIES IS BORN
Leigh co-founded of our holding company, Leeroy Agencies, with partner Michael Levieux. Inspired by Leigh’s passion, the holding company created partnerships with leading global fashion suppliers.
2020

A CRAZY IDEA
Rowan Levieux, son of the Levieux's, and fellow adventure-lover Sean Franklin started Wayfare Culture to give more local travellers a taste of Leeroy Agencies’ premium fashion and accessories brands.

Meet the Team

ROWAN LEVIEUX

Rowan is a co-founder of Wayfare Culture. He’s also an Admitted Attorney and a true adventurer. A life lived across South Africa, Colorado, Vietnam and Nepal has taught him the value of savouring the ride, not just the destination.
SEAN FRANKLIN

Our co-founder, Sean, decided a decade ago that the corporate world wasn’t for him, and became a branding specialist and perpetual explorer, from Cuba to Hong Kong – and everything in between.
BOIKANYO NGAKANE

Meet Boikanyo, our Head of Customer Service. With a passion for travel and a heart for people, she's your personal travel fashion assistant. Boikanyo is dedicated to ensuring your journey with Wayfare Culture is as stylish and seamless as your destination

Who Are We Really?

REGISTERED RESELLER

As a certified reseller, we proudly offer only authentic products from renowned brands in our curated collection. Your satisfaction and confidence in our offerings are our top priorities.
LEEROY AGENCIES CC

Wayfare Culture is owned by Leeroy Agencies CC (Registration Number: 198801522123). Leeroy has been in business for over 35 years and is duly incorporated in terms of the Laws of South Africa
CURATED SELECTION

Our team of travel enthusiasts meticulously selects products from the world's finest brands that we trust. ensuring that every item elevates your journeys. Providing you with a curated collection of travel essentials.