Discover Our Essence

Our Story beings with a one-way ticket and a need for change. Travel became a way to understand the world—and ourselves. We learned that what you bring with you matters. That insight became the brand: intentionally chosen pieces for people who move with purpose. What began with travel has evolved into a lifestyle—for those choosing themselves, every day.

Registered Reseller

Curated by Experience

Lasting Intention

It Began With A Love of Travel

Our Journey So Far

2018

Where It Began

Founder Rowan Levieux booked a one-way ticket with nothing but a need to see the world. Travel quickly became the thing that changed everything. It gave perspective, understanding and the space to discover self. It led to a simple realisation - what you travel with shapes how ready you are for the moments that matter.

2020

Wayfare is Born

Two years later, grounded by the stillness of lockdown, the idea for Wayfare Culture took shape. If travel could give so much, why not create a brand around the things that support it? Not just any products—only the ones that make the experience better. That’s where it began: a small idea to bring purpose back to movement.

2022

Beyond Travel

What began with travel soon moved into something more. We started curating for everyday life—handbags, essentials, objects made to carry you through more than just airports. The mindset stayed the same: only the things that matter. But the lifestyle had expanded.

2025 & Beyond

Our Next Chapter

From selling travel gear in the middle of a pandemic, we’ve now helped over 10,000 customers find the right piece for their journey. As we grow, we remain committed to what matters most: only the quality that truly enables. Next up? Our own in-house brand—built with the same purpose, designed to go further. Keep a look out!

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Sustainable Travel

Carbon-neutral shipping with Shopify Planet
Carbon-neutral shipping on all orders
1079kg
shipping emissions removed
That's like...
4420
kilometers driven by an average gasoline-powered car
We fund innovations in...
Direct Air Capture
Bio Oil
Mineralization