Born from Travel. Carried with Intention.
Discover Our Essence
Our Story beings with our founder, a one-way ticket and a desperate need for change. Travel became his way to understand the world and himself. He learned that what you bring with you matters. That insight became the brand: intentionally chosen pieces for people who move with purpose. What began with travel has evolved into a lifestyle company, catering to those who choose their better selves, every day.
Registered Reseller
Wayfare Culture is an officially registered reseller of every brand we stock. That means guaranteed authenticity, full warranties, and peace of mind with every purchase. No grey market. No compromises. Just the real thing.
Curated by Experience
We started by selling what we personally used and believed in. Today, we draw from years of lived experience to curate what we know will hold up in quality, function, and feel. We don’t stock everything. Just the pieces we’d pack ourselves, if we're not already using them. Thoughtful, intentional, and never random.
Lasting Intention
Wayfare isn’t about having more, it’s about choosing better. We believe in fewer, finer things that support who you are and where you're going. Our collections are curated to fit seamlessly into a life built with clarity, confidence, and style. This is not about trends. It’s about your standard.
Our Journey So Far
2018
Where It Began
Founder Rowan Levieux booked a one-way ticket with nothing but a need to see the world. Travel quickly became the thing that changed everything. It gave perspective, understanding and the space to discover self. It led to a simple realisation, what you travel with shapes how ready you are for the moments that matter.
2020
Wayfare is Born
Two years later, grounded by the stillness of lockdown, the idea for Wayfare Culture took shape. If travel could give so much, why not create a brand around the things that support it? Not just any products, only the ones that make the experience better. That’s where it began: a small idea to bring purpose back to movement.
2022
Beyond Travel
What began with travel soon moved into something more. We started sourcing for everyday life, handbags, essentials objects made to carry you through more than just airports. The mindset stayed the same: only the things that matter. But the lifestyle had expanded.
2025 & Beyond
Our Next Chapter
From selling travel gear in the middle of a pandemic, we’ve now helped over 10,000 customers find the right piece for their journey. As we grow, we remain committed to what matters most: only the quality that truly enables. Next up? Our own in-house brand, built with the same purpose, designed to go further. Keep a look out!
Authentic. Trusted. Approved.
Registered Stockists
Have Any Questions?
Here to Help
